Building your brand

Many designers and SME’s know how important branding is, but are unsure on how to even start building their own brand, especially if they have limited resources.

Is it for me?

This practical workshop is essential for graduates planning to set up their own label, and for designers, SME’s and entrepreneurs in the clothing, accessories, textiles or home wares arena. It will give you the opportunity to understand how global businesses have built their brand, and how you can apply simple, cost effective techniques, to your own business.

Areas covered in the workshop 

• An overview of what branding is and a look at successful companies that have build a strong brand.
• Developing a new or refining your existing USP and key messaging.
• Producing short and long description of your business/product to use going forward.
• Developing a narrative for your business which will help with defining your brand from others in your arena.
• Learn about simple techniques you can use to ensure your branding is constant in all areas of your business.
• Develop an action plan to take your brand forward.

By the end of this session you will have developed your own Unique Selling Point (USP) and established a personal action plan to take away and use  to build awareness of your own brand.

Facilitator:This session will be delivered by communications and branding expert, Morag Wood, one of the Fashion Angel team of industry experts.

Our venue 01ZERO-ONE studios, is in the heart of Soho and five minutes walk fro Leicester Square Tube.